Sparkinator Marketing Blog

Are guest blogs spamming you? Should you stop accepting them?

Posted by Alex Chapman on Feb 20, 2018 9:39:30 AM

Spam blogs have been increasing in number and frequency since marketers discovered the importance of SEO.  Google still puts a very high value on these all important backlinks. 

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Market to these Key B2b Customer Profiles

Posted by Glenn Chapman on Feb 15, 2018 4:48:48 PM

Who are the individuals within your b2b target accounts that your marketing should be targeting?  Your prospects' businesses may employ many people, perhaps even thousands.  Should you be broadcasting your marketing to all?  Or zeroing in on key players? This article helps guide you to who your key players are, and how to deliver messages that resonate with each.

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Tags: b2b sales, b2b roi, Marketing ROI

4 Reasons People Like HubSpot CRM

Posted by Zach Chapman on Feb 14, 2018 9:44:08 PM

Customer Relationship Management (CRM) is a tool some some salespeople live by and others are too overwhelmed to learn well. There are ton of CRMs to choose from and they all have different features and promise great successes for the sales teams who use them. One CRM that truly stands above the rest is HubSpot’s CRM. So here are 4 Reasons People Like HubSpot CRM.

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Tags: b2b sales, b2b roi

The # 1 best tip for better advertising leads

Posted by Alex Chapman on Feb 12, 2018 10:17:00 AM

Assuming you had an unlimited budget at no cost to you and you could just hammer out unlimited # of ads (for example you have all the ad space on google, facebook, and all the commercials on tv, even the super bowl ads), would you do it? Unless your selling coca cola probably not. Your advertising leads would be useless.

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How to Get B2B Leads Using PPC

Posted by Zach Chapman on Feb 10, 2018 10:13:57 AM

Pay Per Click (PPC) is a great resource that can help boost profits dramatically. It also has the ability to siphon huge sums of money out of your business if not done properly. Running PPC ads that appeal directly to your client base is a critical element in an effective PPC campaign. It is only only way to use PPC to generate leads.

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The B2B Internet Marketing Agency

Posted by Glenn Chapman on Feb 8, 2018 5:00:22 PM

The B2B internet marketing agency is a specialty marketing agency dedicated to online business-to-business marketing activities that one business (i.e. vendor or supplier) targets and directs to other businesses (i.e.  potential business purchaser of the supplier company's products or services). The specialty has a drill-down that looks like this: marketing services> B2B> internet specialty. But why is this level of specialization supported by marketers? Don't all marketing agencies work on the internet? What value does this type of specialty bring?

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Tags: b2b roi

2018 Keyword Blog Search Tips

Posted by Zach Chapman on Feb 1, 2018 7:43:13 AM

Importance of Keywords

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Tags: Inbound Marketing

When To build a SaaS Go To Market Strategy For Sales and Marketing

Posted by Alex Chapman on Jan 29, 2018 9:02:18 PM
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B2B Marketing on a Budget

Posted by Glenn Chapman on Jan 26, 2018 4:46:22 PM

According to GlassDoor the average Marketing Manager earns an annual base pay of $80,673. This is no surprise to many. But this level of marketing investment may come as a complete shock to others wishing to build their marketing without busting their budget.

Hiring a first Marketing Manager is, to smaller firms or those accustomed to earlier growth that occurred more organically, a big decision. Accompanying such a decision is the recognition that hiring a Marketing Manager is just the beginning of the investment. Most managers will soon enough make the case for a support person or team. In marketing, a one-person shop will rarely contain all the necessary skill sets, which range from writing content to graphic design to coding websites, and a dozen other technical specialties. A Marketing Manager will also need to have the tools and resources to be effective. All this costs money.

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Tags: b2b roi, Marketing ROI

5 Marketing Objective Examples and How to Set Your Own

Posted by Alex Chapman on Jan 26, 2018 11:29:31 AM

Marketing objectives are business goals related to selling products and services that are SMART.

Some good marketing objectives examples are the following:

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