Customer Relationship Management (CRM) is a tool some some salespeople live by and others are too overwhelmed to learn. There are ton of CRMs to choose from and they all have different features and promise great successes for the sales teams who use them. One CRM that truly stands above the rest is HubSpot’s CRM. So here are 4 Reasons People Like HubSpot CRM.
Easy to Use
HubSpot’s CRM was developed by and for sales people. A salesperson can easily learn this intuitively designed software. It glides you smoothly though your sales process like a warm knife through butter. The software allows you to easily navigate from prospect to prospect and allows you to see a precise timeline of events neatly listed on one page. Even non-millennials can use this software because the CRM is built in sync with a salesperson’s flow.
Reporting Made Easy
HubSpot visually represents your deals in a clean and concise way. This allows you to watch your deals successfully move through the pipeline. Each step in the sales process automatically updates forecasting, pipeline, and contact records. You can easily select specific time frames to get an accurate report of the sales successes and failures at any given time. It gives you the ability to have multiple pipelines so your sales team can remain focused on the right process at the right time.
Built for Speed
The CRM has the capability to reduce the amount of work you do to reach out to a client. It does everything but move your mouth for you when you need to talk! You can create snippets that are semi generic email responses to be sent out. These pull in data like First Name and Company Name to help populate emails. This makes sending out emails extremely quick for your sales time. Efficient sales people are able to get more touches and more touches means more money for your business.
As well as having a CRM, HubSpot also has a highly well oiled marketing machine to integrate with the CRM. HubSpot having both of these aspects all in one software means your sales and marketing can work much more synergistically. It also means you’re able to track the ROI of sales and marketing much more effectively. Since B2B marketing and sales cycles are much longer, this helps paint a more accurate picture of the prospect for your sales team.
What does an integrated marketing system and CRM look like? If a lead visits one of your landing pages, and or opens a marketing email, you’ll be able to see all of that in one place. Figuring out which piece of marketing content a prospect looked at or if they looked at anything at all can be of great value to your sales team. It helps tell them specifically what the pain points are for your prospect.
Sales is a game for competitors. It is a brutal war out there and this CRM gives you a sharper stick than your opponent. Having your sales and marketing aligned in one place helps your salespeople sell.