What Does Google Know About ...

Posted by Alex Chapman
It's a bit creepy how much Google knows about us. Google harvests your information to improve the customer experience. It is your job to understand just how much they know about ...

Triangulation for Blog ...

Posted by Glenn Chapman
Every blogger wants their blog posts to be found by the right people.  Some bloggers accomplish this and some do not.  There are a million seo and blogging tips online that can ...

SPYP and Sparkinator Build ...

Posted by Zach Chapman
St. Pete Young Professionals and Sparkinator came out Saturday 2/28/2018 and brought a couple dozen volunteers to help assemble skateboards for Boards for Bros. On that beautiful ...

Foreclosure Defense Attorney ...

Posted by Alex Chapman
Foreclosure defense attorney marketing is easy.  You can go to market by getting a giant billboard, a late night TV commercial, and/or promising false realities and using scare ...

3 Best Ways to Improve Your ...

Posted by Zach Chapman
Blogging is great and it absolutely helps educate and empower consumers. It also helps grow a website’s SEO. Since it is Google’s mission to organize web content, Google loves ...

What Should a Lawyer Blog ...

Posted by Glenn Chapman
What should a lawyer blog about?  Let's qualify this question by narrowing the purpose of your blog posts to be: attracting more clients to your firm.  Of course, any blog post ...

What to Do About a Bad Google ...

Posted by Zach Chapman
Google Reviews can make or break a business. The right or wrong reviews can be the deciding factor for a customer. Google Reviews can even be the main criteria some customers look ...

5 Most Common SEO Mistakes ...

Posted by Zach Chapman
The world is getting more and more digital. Everyday people are relying on the internet to provide them with education about attorneys. You need to turn your attention to search ...

The #1 Top Periscope

Posted by Alex Chapman
UPDATE: Periscope was bought by Twitter.   At this time (1/1/19) Periscope is still a promising platform but seems to be in a state of change. Periscope Is a live broadcasting ...

The Number 1 Attorney SEO Tip

Posted by Alex Chapman
Attorneys at some point – sooner rather than later – you will need to put time and effort towards search engine optimization (SEO). As big a pain in the butt as it sounds, the ...

Are guest blogs spamming you? ...

Posted by Alex Chapman
Spam blogs have been increasing in number and frequency since marketers discovered the importance of SEO.  Google still puts a very high value on these all important backlinks. 

Market to these Key B2b ...

Posted by Glenn Chapman
Who are the individuals at your b2b target accounts that your marketing should target ?  Your prospects' businesses may employ many people, perhaps even thousands.  Should you be ...

4 Reasons People Like HubSpot ...

Posted by Zach Chapman
Customer Relationship Management (CRM) is a tool some some salespeople live by and others are too overwhelmed to learn. There are ton of CRMs to choose from and they all have ...

The # 1 best tip for better ...

Posted by Alex Chapman
Assuming you had an unlimited budget. You could place your ad in every imaginal location. You had an unlimited # of ads (for example you have all the ad space on google, facebook, ...

How to Get B2B Leads Using PPC

Posted by Zach Chapman
Pay Per Click (PPC) is a great resource that can help boost profits dramatically. It also has the ability to siphon huge sums of money out of your business if not done properly. ...

The B2B Internet Marketing ...

Posted by Glenn Chapman
The B2B internet marketing agency is a specialty marketing agency dedicated to online business-to-business marketing activities that one business (i.e. vendor or supplier) targets ...

2019 Keyword Blog Search Tips

Posted by Zach Chapman
Importance of Keywords

When To build a SaaS Go To ...

Posted by Alex Chapman

B2B Marketing on a Budget

Posted by Glenn Chapman
  According to GlassDoor the average Marketing Manager earns an annual base pay of $80,673. This is no surprise to many. But this level of marketing investment may come as a ...

5 Marketing Objective ...

Posted by Alex Chapman
Marketing objectives are business goals related to selling products and services that are SMART. Some good marketing objectives examples are the following:

Selling the Benefits Marketing

Posted by Zach Chapman
Selling the benefits marketing is tough and doesn’t come naturally to most people. Many sales and marketing people fall into the trap of selling the features of a product. They ...

Does your B2B Web Marketing ...

Posted by Glenn Chapman
Many websites are visually pleasing, even beautiful. They are the beautiful online version of the beautiful old brochure. But great B2B web marketing not only looks great, it also ...

The 3 Steps of a B2B Go To ...

Posted by Alex Chapman
So you have a kick ass new product you want to introduce to the marketplace, unfortunately hard part isnt over yet.  Obviously thats not the news you want to hear but it's true. ...

19 B2B Marketing Ideas for ...

Posted by Zach Chapman
There are a million different ways to do B2B marketing in today’s world. Luckily for you, you’ve found this list. Below you have a list of solid methods to improve your B2B ...

Business Problem Diagnosis ...

Posted by Glenn Chapman
The pain of change must become less than the pain of remaining the same for meaningful change to occur. Many wise philosophers and business gurus have generally agreed on this ...

How to Create a Snowballing ...

Posted by Alex Chapman
B2B Brand Strategy:  B2B brand strategy is a long-term plan that clearly describes who you are as a company, differentiates you from competitors, and clarifies what you do - who ...

6 Digital Marketing Resources ...

Posted by Alex Chapman
It might be time to freshen up you digital marketing or maybe you are just starting fresh.  In either case here are some digital marketing resources that will get your feet wet ...

5 "Early Interaction" ...

Posted by Alex Chapman
  Unfortunately, there are many opportunities to make mistakes in a B2B sales process.  Many can be fatal.  Here are 5 potential mistakes that can determine how well your first ...

How to Use a Basic B2B ROI ...

Posted by Zach Chapman
Companies want to know more than ever if what they're putting their time, money, and effort into is worth it. Not only that, they want to know if their resources are being put the ...

2019 Marketing Conferences ...

Posted by Alex Chapman
  2019 is here (gulp).  Here are some conferences you can look forward to this year.  They are a great way to take a deep dive into a particular marketing subject you want to ...

Want to Grow Your Business in ...

Posted by Alex Chapman
You want your business to grow in 2018, you’ll need clearly defined marketing goals. Lets follow goal-setting principles that are SMART: Specific, Measurable, Attainable, ...

5 IT KPIs You Need

Posted by Zach Chapman
Tracking and measuring success is a crucial way to know if you have reached where you were trying to go. If people didn't monitor their progress the world would be a mess as no ...

MQLs Defined and How to Avoid ...

Posted by Alex Chapman
An MQL is a lead more likely to become a customer compared to other leads based on intel gathered from marketing.  Marketing Qualified Leads have carefully selected traits by the ...

B2B Email Marketing Explained

Posted by Zach Chapman
With smart phones so prevalent in today's society everyone has access to email everywhere they go. Sending an email today is the 1950's equivalent of putting a brochure right in ...

The 4 Essentials to Your B2B ...

Posted by Alex Chapman
Numbers Don't Lie According to thegood.com 94% of B2B buyers research online before they make a purchase decision. So you need to have a website that makes a great impression.  As ...

7 B2B Prospecting Steps Your ...

Posted by Alex Chapman
B2B Prospecting is the process of manually looking for new sales leads.  Just like a miner prospects for gold, a company needs to work their B2B network to find quality leads. ...

Why are Buyer Personas ...

Posted by Zach Chapman
Why Should I Make a Buyer Persona? Buyer personas help you understand your customers (and prospective customers) better. Truly knowing who your customers are allows you to make ...

The 30 Greatest Lead Gen ...

Posted by Glenn Chapman
Only 1 in 10 professional marketers describe their lead generation efforts are "highly efficient and effective." For most business owners, that's simply not good enough.

The Reason Marketing should ...

Posted by Alex Chapman
Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. HubSpot asked them about their most pressing priorities, the challenges they face, and the ...

How to Run An INBOUND ...

Posted by Glenn Chapman
Ready to hit the “GO” button on your campaign? Before you dive in, make sure you’ve dotted all your I’s and crossed all your T’s. Here’s a checklist to make sure you’ve covered ...

Six Marketing Metrics CEO's ...

Posted by Glenn Chapman
Receiving beautiful charts and graphs full of meaningless and obscure digital metrics? Learn the six marketing metrics CEOs actually care about.  Digitally generated metrics ...

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