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Get Your Content Discovered ...

Posted by Zach Chapman
We've all heard the story of the playwright who was better than Shakespeare...the only problem was, no one ever read his plays. A similar story is now playing out across the ...

Conduct a Comprehensive SEO ...

Posted by Zach Chapman
When most website owners and bloggers talk about SEO, their minds immediately jump to conclusions about producing the right content and using the right keywords so they can rank ...

6 PPC Campaign Optimization ...

Posted by Zach Chapman
It seems like everybody is using Google Ads these days. Even your weird neighbor who parks his car on the lawn. But there’s a good reason for this. Pay-per-click (PPC) advertising ...

Why Your Google Ads Account ...

Posted by Zach Chapman
Are you a marketer who uses Google Ads? Was your Google Ads account suspended recently? If so, it is essential to understand why this took place and the steps you can take to ...

How Retargeting Ads Work & ...

Posted by Zach Chapman
You’ve put a lot of time and work into building a website for your business. Your products and services are displayed beautifully, the landing pages look excellent, and you’re ...

Common Google Ads Disapproved ...

Posted by Zach Chapman
Google permeates all parts of society. Even people who consciously try to avoid exposing themselves to Google platforms end up having their data captured through their online ...

All You Ever Wanted to Know ...

Posted by Zach Chapman
In today’s digital world, 81% of people search online for a product or service. With this in mind, businesses have their work cut out for them when it comes to converting the ...

SEO vs Google Ads: Which ...

Posted by Zach Chapman
Digital marketing can seem like a virtual free-for-all with all of the competition you need to cut through just to get your content seen and your brand recognized. Should you ...

5 Brilliant Ways to Improve ...

Posted by Zach Chapman
Did someone tell you along the way that it’s super easy to improve the click-through rate (CTR) of your Google Ads? It does take a little thinking, and nobody wants to think too ...

Everything You Need to Know ...

Posted by Zach Chapman
There's no doubt about it; there's an endless amount of information you need to learn to run a successful digital marketing business. No matter how much research you do, there's ...

How to Use Negative Keywords ...

Posted by Zach Chapman
Choosing the right keywords to target is an important aspect of launching a successful pay-per-click (PPC) campaign in Google Ads. Targeting the right searches means the right ...

Optimize Any Ad Campaign With ...

Posted by Zach Chapman
Whether you’re a seasoned bidder or a new advertiser, Google Ads bidding strategies can be a roller coaster of emotions. If you want to know all there is to know about optimizing ...

Determine Your Google Ads ...

Posted by Zach Chapman
Using Google Ads is a great way to send more traffic (the good kind!) and profit to your website or blog. The Google Ads process relies on bid strategies that allow business ...

What Are Impressions on ...

Posted by Zach Chapman
In the world of online marketing, ads on search engine sites and web pages are the meat to the potatoes of selling your product or service. However, running a pay-per-click (PPC) ...

7 Google Ads Campaign Types ...

Posted by Zach Chapman
Your website is beautifully designed, packed with informative content, and stands out from the competition. Unfortunately, that might not be enough to draw the traffic you need ...

Setting Up Your Google Ads ...

Posted by Zach Chapman
Setting your Google Ads campaign structure isn't as complicated as it sounds. You start by picking a campaign type that works with your business's goals. Then you outline settings ...

Here's the Secret to Boosting ...

Posted by Zach Chapman
Trying to rank in Google Ads, among hundreds of thousands of other SEO (search engine optimization) competitors can make you want to rip your hair out. Boosting your Google Ads ...

What Does Google Know About ...

Posted by Alex Chapman
It's a bit creepy how much Google knows about us. Google harvests your information to improve the customer experience. It is your job to understand just how much they know about ...

Triangulation for Blog ...

Posted by Glenn Chapman
  Every blogger wants their blog posts to be found by the right people. Some bloggers accomplish this and some don't.  There are a million SEO and blogging tips online that can ...

SPYP and Sparkinator Build ...

Posted by Zach Chapman
Sparkinator and St. Pete Young Professionals (SPYP) teamed up on Saturday, February 28, 2018 to help assemble skateboards for Boards for Bros. With a couple dozen volunteers, we ...

Tips for Successful ...

Posted by Alex Chapman
Foreclosure defense attorney marketing is easy. You do your marketing by getting a giant billboard, a late night TV commercial, promising false realities and using scare tactics! ...

The 3 Best Ways to Improve ...

Posted by Zach Chapman
Blogging is great as it can absolutely help educate and empower consumers. It also helps grow a website’s SEO. Since it is Google’s mission to organize web content, they love ...

What Should a Lawyer Blog ...

Posted by Glenn Chapman
What should a lawyer blog about? Let's qualify this question by narrowing the purpose of your blog posts to be: attracting more clients to your firm.  Of course, any blog post ...

What to Do About a Bad Google ...

Posted by Zach Chapman
Google reviews can make or break a business. They're often the main criteria customers use to decide which businesses to patronize. That's why it's so important to take an active ...

5 Most Common SEO Mistakes ...

Posted by Zach Chapman
The world is getting more and more digital. Everyday people are relying on the internet to provide them with education about attorneys. If you're an attorney, you should be ...

The Number 1 Attorney SEO Tip

Posted by Alex Chapman

Are Guest Blogs Spamming You? ...

Posted by Alex Chapman
Spam blogs have been increasing in number and frequency since marketers discovered the importance of search engine optimization (SEO). Google still puts a very high value on these ...

Market to These Key B2B ...

Posted by Glenn Chapman
  Who are the individuals in your B2B accounts that your marketing should target? Your prospects' businesses may employ many people, perhaps even thousands. Should you be ...

4 Reasons Why People Like ...

Posted by Zach Chapman
Customer Relationship Management (CRM) software is a tool some salespeople live and die by. There are tons of CRMs to choose from, some of which are overwhelming to learn, each ...

The #1 Tip for Getting Better ...

Posted by Alex Chapman

How to Get B2B Leads Using PPC

Posted by Zach Chapman

The B2B Internet Marketing ...

Posted by Glenn Chapman
The B2B internet marketing agency is a specialty marketing agency dedicated to online business-to-business (B2B) marketing activities that one business (i.e. vendor or supplier) ...

How to Target Keywords with ...

Posted by Zach Chapman
Blogging without first doing keyword research is almost entirely pointless. Identifying the right keyword can be difficult but it is a crucial step in getting customers to find ...

When to Build a SaaS ...

Posted by Alex Chapman

B2B Marketing on a Budget

Posted by Glenn Chapman

5 Marketing Objectives ...

Posted by Alex Chapman
Marketing objectives are business goals related to selling products and services and they apply to both B2B and B2C organizations. While the specific purpose of your marketing ...

How to be More Successful at ...

Posted by Zach Chapman
Selling-the-benefits marketing is tough and doesn’t come naturally to most people. Salespeople and marketers from every industry fall into the trap of selling the features of a ...

Does Your B2B Web Marketing ...

Posted by Glenn Chapman
Many websites are visually pleasing, perhaps even beautiful. They are the beautiful online version of the beautiful old brochure. But great B2B web marketing not only looks great, ...

The 3 Steps of a B2B ...

Posted by Alex Chapman
So you have a kickass new product you want to introduce to the marketplace. Unfortunately, the hardest part is yet to come. Obviously, that's not the news you want to hear, but ...

19 B2B Marketing Ideas to ...

Posted by Zach Chapman
There are a million different ways to do B2B marketing in today’s world. Luckily for you, you’ve compiled this list of tried-and-true methods for improving your B2B marketing ...

Diagnosing Business Problems ...

Posted by Glenn Chapman
The pain of change must become less than the pain of remaining the same for meaningful change to occur. Many wise philosophers and business gurus have generally agreed on this ...

How to Create a Snowballing ...

Posted by Alex Chapman
A B2B brand strategy is a long-term plan that clearly differentiates you from competitors by describing who you are as a company, what you do, who your customers are, where you’re ...

6 Digital Marketing Resources ...

Posted by Alex Chapman
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. The most successful business owners have an excellent grasp of ...

5 "Early Interaction" ...

Posted by Alex Chapman
Unfortunately, there are plenty of opportunities to make mistakes in the B2B sales process. Many of these mistakes can be fatal. Everyone wants to get those first contacts off to ...

How to Use a Basic B2B ROI ...

Posted by Zach Chapman
Now, more than ever, companies want to know if all of that time, money, effort and other resources being put towards B2B marketing are being used as effectively as possible. We ...

Digital Marketing Conferences ...

Posted by Alex Chapman
 

Want to Grow Your Business? ...

Posted by Alex Chapman
If you want your business to grow, you’ll need clearly defined marketing goals. One of the best goal-setting principles to follow is setting goals that are SMART: Specific, ...

4 IT Metrics and KPIs You ...

Posted by Zach Chapman
Tracking and measuring IT metrics and KPIs (key performance indicators) is a crucial component of managing IT project costs and making sure your teams are sticking to project ...

MQLs Defined and How to Avoid ...

Posted by Alex Chapman
An MQL is a lead more likely to become a customer compared to other leads based on intel gathered from marketing.  Marketing Qualified Leads have carefully selected traits by the ...

B2B Email Marketing Explained

Posted by Zach Chapman
With smart phones so prevalent in today's society everyone has access to email everywhere they go. Sending an email today is the 1950's equivalent of putting a brochure right in ...

The 4 Essentials to Your B2B ...

Posted by Alex Chapman
Numbers Don't Lie According to thegood.com 94% of B2B buyers research online before they make a purchase decision. So you need to have a website that makes a great impression.  As ...

7 B2B Prospecting Steps Your ...

Posted by Alex Chapman
B2B Prospecting is the process of manually looking for new sales leads.  Just like a miner prospects for gold, a company needs to work their B2B network to find quality leads. ...

Why are Buyer Personas ...

Posted by Zach Chapman
Why Should I Make a Buyer Persona? Buyer personas help you understand your customers (and prospective customers) better. Truly knowing who your customers are allows you to make ...

The 30 Greatest Lead Gen ...

Posted by Glenn Chapman
Only 1 in 10 professional marketers describe their lead generation efforts are "highly efficient and effective." For most business owners, that's simply not good enough.

The Reason Marketing should ...

Posted by Alex Chapman
Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. HubSpot asked them about their most pressing priorities, the challenges they face, and the ...

How to Run An INBOUND ...

Posted by Glenn Chapman
Ready to hit the “GO” button on your campaign? Before you dive in, make sure you’ve dotted all your I’s and crossed all your T’s. Here’s a checklist to make sure you’ve covered ...

Six Marketing Metrics CEO's ...

Posted by Glenn Chapman
Receiving beautiful charts and graphs full of meaningless and obscure digital metrics? Learn the six marketing metrics CEOs actually care about.  Digitally generated metrics ...

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