Sparkinator Marketing Blog

Foreclosure Defense Attorney Marketing

Posted by Alex Chapman on Mar 16, 2018 10:20:00 AM

Foreclosure defense attorney marketing is easy.  All you need to do is sell your soul, hustle people during the toughest situation in their lives, and trick them into forking over money they don't have.  You can accomplish this by getting a giant billboard, a late night TV commercial, and/or promising false realities and using scare tactics! 


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3 Best Ways to Improve Your Blog in 2018

Posted by Zach Chapman on Mar 15, 2018 9:54:20 AM

Blogging is great and it absolutely helps educate and empower consumers. It also helps grow a website’s SEO. Since it is Google’s mission to organize web content, Google loves seeing websites putting out new content.

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Tags: Blog

What Should a Lawyer Blog About?

Posted by Glenn Chapman on Mar 8, 2018 4:37:21 PM

What should a lawyer blog about?  Let's qualify this question by narrowing the purpose of your blog posts to be: attracting more clients to your firm.  Of course, any blog post that brings traffic to your website has some potential to do this--but context and relevancy are key here.  The more relevant your topics, the greater the chance you will attract the right kind of traffic.  The kind of traffic that clicks through to other pages on your website after reading your blog.  The kind of traffic that includes individuals "feeling connected" to your content to the point of reaching out and taking some action to connect further. The kind of traffic that includes lead conversions.

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What to Do About a Bad Google Review

Posted by Zach Chapman on Mar 5, 2018 7:57:26 AM

Google Reviews can make or break a business. The right or wrong reviews can be the deciding factor for a customer. Google Reviews can even be the main criteria some customers look at when choosing companies. This is why it is so important that your business takes an active role in managing the Google Reviews of your business.

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5 Most Common SEO Mistakes Attorneys Make

Posted by Zach Chapman on Feb 26, 2018 8:31:51 PM

The world is getting more and more digital. Everyday people are relying on the internet to provide them with attorney education. It is time to get ahead of the curve before it is to late. You need to turn your attention to search engine optimization (SEO).

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Tags: Marketing Metrics CEO's Actually Care About

The #1 Top Periscope

Posted by Alex Chapman on Feb 26, 2018 9:38:00 AM

Periscope Is a live broadcasting platform for people all around the world.  The app is tons of fun and also provides to be useful for learning new things. Periscope started march 2015, which in the grand scheme of things is brand new.  Since inception they were bought by twitter for 100 million dollars.  

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The Number 1 Attorney SEO Tip

Posted by Alex Chapman on Feb 20, 2018 10:06:22 AM

Attorneys at some point – sooner rather than later – you will need to put time and effort towards search engine optimization (SEO). As big a pain in the butt as it sounds, the right approach will shoot you to the top search results.  

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Are guest blogs spamming you? Should you stop accepting them?

Posted by Alex Chapman on Feb 20, 2018 9:39:30 AM

Spam blogs have been increasing in number and frequency since marketers discovered the importance of SEO.  Google still puts a very high value on these all important backlinks. 

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Market to these Key B2b Customer Profiles

Posted by Glenn Chapman on Feb 15, 2018 4:48:48 PM

Who are the individuals within your b2b target accounts that your marketing should be targeting?  Your prospects' businesses may employ many people, perhaps even thousands.  Should you be broadcasting your marketing to all?  Or zeroing in on key players? This article helps guide you to who your key players are, and how to deliver messages that resonate with each.

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Tags: Marketing ROI, b2b roi, b2b sales

4 Reasons People Like HubSpot CRM

Posted by Zach Chapman on Feb 14, 2018 9:44:08 PM

Customer Relationship Management (CRM) is a tool some some salespeople live by and others are too overwhelmed to learn well. There are ton of CRMs to choose from and they all have different features and promise great successes for the sales teams who use them. One CRM that truly stands above the rest is HubSpot’s CRM. So here are 4 Reasons People Like HubSpot CRM.

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Tags: b2b roi, b2b sales

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