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Zach Chapman

Zach Chapman

Growing up in a entrepreneurial family gave me an internal need to help others grow their businesses. The best way I know how is by setting up an Inbound Marketing campaign so customers can come to them. Leaning into the challenges of life keeps me motivated so I decided to train for a marathon in my spare time. When I am not making money for clients or running you can find me enjoying a cold beer.

SEO vs Google Ads: Which ...

Posted by Zach Chapman
Digital marketing can seem like a virtual free-for-all with all of the competition you need to cut through just to get your content seen and your brand recognized. Should you ...

5 Brilliant Ways to Improve ...

Posted by Zach Chapman
Did someone tell you along the way that it’s super easy to improve the click-through rate (CTR) of your Google Ads? It does take a little thinking, and nobody wants to think too ...

Everything You Need to Know ...

Posted by Zach Chapman
There's no doubt about it; there's an endless amount of information you need to learn to run a successful digital marketing business. No matter how much research you do, there's ...

How to Use Negative Keywords ...

Posted by Zach Chapman
Choosing the right keywords to target is an important aspect of launching a successful pay-per-click (PPC) campaign in Google Ads. Targeting the right searches means the right ...

Optimize Any Ad Campaign With ...

Posted by Zach Chapman
Whether you’re a seasoned bidder or a new advertiser, Google Ads bidding strategies can be a roller coaster of emotions. If you want to know all there is to know about optimizing ...

Determine Your Google Ads ...

Posted by Zach Chapman
Using Google Ads is a great way to send more traffic (the good kind!) and profit to your website or blog. The Google Ads process relies on bid strategies that allow business ...

What Are Impressions on ...

Posted by Zach Chapman
In the world of online marketing, ads on search engine sites and web pages are the meat to the potatoes of selling your product or service. However, running an ad campaign can be ...

7 Google Ads Campaign Types ...

Posted by Zach Chapman
Your website is beautifully designed, packed with informative content, and stands out from the competition. Unfortunately, that might not be enough to draw the traffic you need ...

Setting Up Your Google Ads ...

Posted by Zach Chapman
Setting your Google Ads campaign structure isn't as complicated as it sounds. You start by picking a campaign type that works with your business's goals. Then you outline settings ...

Here's the Secret to Boosting ...

Posted by Zach Chapman
Trying to rank in Google Ads, among hundreds of thousands of other SEO (search engine optimization) competitors can make you want to rip your hair out. Boosting your Google Ads ...

SPYP and Sparkinator Build ...

Posted by Zach Chapman
Sparkinator and St. Pete Young Professionals (SPYP) teamed up on Saturday, February 28, 2018 to help assemble skateboards for Boards for Bros. With a couple dozen volunteers, we ...

The 3 Best Ways to Improve ...

Posted by Zach Chapman
Blogging is great as it can absolutely help educate and empower consumers. It also helps grow a website’s SEO. Since it is Google’s mission to organize web content, they love ...

What to Do About a Bad Google ...

Posted by Zach Chapman
Google reviews can make or break a business. They're often the main criteria customers use to decide which businesses to patronize. That's why it's so important to take an active ...

5 Most Common SEO Mistakes ...

Posted by Zach Chapman
The world is getting more and more digital. Everyday people are relying on the internet to provide them with education about attorneys. If you're an attorney, you should be ...

4 Reasons Why People Like ...

Posted by Zach Chapman
Customer Relationship Management (CRM) software is a tool some salespeople live and die by. There are tons of CRMs to choose from, some of which are overwhelming to learn, each ...

How to Get B2B Leads Using PPC

Posted by Zach Chapman

How to Target Keywords with ...

Posted by Zach Chapman
Blogging without first doing keyword research is almost entirely pointless. Identifying the right keyword can be difficult but it is a crucial step in getting customers to find ...

How to be More Successful at ...

Posted by Zach Chapman
Selling-the-benefits marketing is tough and doesn’t come naturally to most people. Salespeople and marketers from every industry fall into the trap of selling the features of a ...

19 B2B Marketing Ideas to ...

Posted by Zach Chapman
There are a million different ways to do B2B marketing in today’s world. Luckily for you, you’ve compiled this list of tried-and-true methods for improving your B2B marketing ...

How to Use a Basic B2B ROI ...

Posted by Zach Chapman
Now, more than ever, companies want to know if all of that time, money, effort and other resources being put towards B2B marketing are being used as effectively as possible. We ...

4 IT Metrics and KPIs You ...

Posted by Zach Chapman
Tracking and measuring IT metrics and KPIs (key performance indicators) is a crucial component of managing IT project costs and making sure your teams are sticking to project ...

B2B Email Marketing Explained

Posted by Zach Chapman
With smart phones so prevalent in today's society everyone has access to email everywhere they go. Sending an email today is the 1950's equivalent of putting a brochure right in ...

Why are Buyer Personas ...

Posted by Zach Chapman
Why Should I Make a Buyer Persona? Buyer personas help you understand your customers (and prospective customers) better. Truly knowing who your customers are allows you to make ...

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