Sparkinator Marketing Blog

Zach Chapman

Zach Chapman
Growing up in a entrepreneurial family gave me an internal need to help others grow their businesses. The best way I know how is by setting up an Inbound Marketing campaign so customers can come to them. Leaning into the challenges of life keeps me motivated so I decided to train for a marathon in my spare time. When I am not making money for clients or running you can find me enjoying a cold beer.

Recent Posts

SPYP and Sparkinator Build 150 SkateBoards with Boards For Bros

Posted by Zach Chapman on Mar 23, 2018 3:58:06 PM

St. Pete Young Professionals and Sparkinator came out Saturday 2/28/2018 and brought a couple dozen volunteers to help assemble skateboards for Boards for Bros. On that beautiful Saturday morning we began by learning how to assemble the boards. This involved: adding bearings to the wheels, screwing the trucks to the deck, then adding the wheels. With all that it took an amateur board builder, like me, about 30 minutes per skateboard. After that came adding stickers and decorating the boards to our specific style.

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3 Best Ways to Improve Your Blog in 2018

Posted by Zach Chapman on Mar 15, 2018 9:54:20 AM

Blogging is great and it absolutely helps educate and empower consumers. It also helps grow a website’s SEO. Since it is Google’s mission to organize web content, Google loves seeing websites putting out new content.

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Tags: Blog

What to Do About a Bad Google Review

Posted by Zach Chapman on Mar 5, 2018 7:57:26 AM

Google Reviews can make or break a business. The right or wrong reviews can be the deciding factor for a customer. Google Reviews can even be the main criteria some customers look at when choosing companies. This is why it is so important that your business takes an active role in managing the Google Reviews of your business.

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5 Most Common SEO Mistakes Attorneys Make

Posted by Zach Chapman on Feb 26, 2018 8:31:51 PM

The world is getting more and more digital. Everyday people are relying on the internet to provide them with attorney education. It is time to get ahead of the curve before it is to late. You need to turn your attention to search engine optimization (SEO).

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Tags: Marketing Metrics CEO's Actually Care About

4 Reasons People Like HubSpot CRM

Posted by Zach Chapman on Feb 14, 2018 9:44:08 PM

Customer Relationship Management (CRM) is a tool some some salespeople live by and others are too overwhelmed to learn well. There are ton of CRMs to choose from and they all have different features and promise great successes for the sales teams who use them. One CRM that truly stands above the rest is HubSpot’s CRM. So here are 4 Reasons People Like HubSpot CRM.

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Tags: b2b sales, b2b roi

How to Get B2B Leads Using PPC

Posted by Zach Chapman on Feb 10, 2018 10:13:57 AM

Pay Per Click (PPC) is a great resource that can help boost profits dramatically. It also has the ability to siphon huge sums of money out of your business if not done properly. Running PPC ads that appeal directly to your client base is a critical element in an effective PPC campaign. It is only only way to use PPC to generate leads.

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2018 Keyword Blog Search Tips

Posted by Zach Chapman on Feb 1, 2018 7:43:13 AM

Importance of Keywords

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Tags: Inbound Marketing

Selling the Benefits Marketing

Posted by Zach Chapman on Jan 24, 2018 9:08:11 PM

Selling the benefits marketing is tough and doesn’t come naturally to most people. Many sales and marketing people fall into the trap of selling the features of a product. They tell prospects “it can do this and it can do that”. A buyer doesn’t want to hear what the product can and cannot do. They want to hear what is in it for them. How can the product/service help improve their life or business?

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19 B2B Marketing Ideas

Posted by Zach Chapman on Jan 14, 2018 8:34:14 PM

There are a million different ways to do B2B marketing in today’s world. Luckily for you, you’ve found this list. Below you have a list of solid methods to improve your B2B marketing efforts. Our B2B marketing guide will help you execute the ideas you have learned in the list provided below.

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How to Use a Basic B2B ROI Formula

Posted by Zach Chapman on Dec 28, 2017 3:11:22 PM

Companies want to know more than ever if what they're putting their time, money, and effort into is worth it. Not only that, they want to know if their resources are being put the the very best use. People deserve to know this information but it isn't always so easy to calculate B2B ROI for marketing.

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Tags: b2b roi, Marketing Metrics CEO's Actually Care About

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