Sparkinator Marketing Blog

6 Digital Marketing Resources You Should Use

Posted by Alex Chapman on Dec 29, 2017 11:14:50 AM
Alex Chapman

It might be time to freshen up you digital marketing or maybe you are just starting fresh.  In either case here are some digital marketing resources that will get your feet wet and even dive head first into.  Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. 

The most successful business owners have a fundamental understanding of marketing and (should) be able to provide knowledgeable oversight of digital marketing campaigns. 

Build your digital marketing skills using these courses/resources:

1. Google

 digital marketing resources

Since over 90% of online searches are done through google.com.  Going straight to source is an obvious great start Google Adwords Certification.  An important note:  this really only helps with google adwords.  Where this is a great place to start and a great place to freshen up.  You can only dive so deep in before you realize there is an entire marketing world that revolves around google adwords but google adwords are a small piece of the puzzle.  Having said that If you're looking for a free online digital marketing course with a competitive angle and a real-world experience element, this is a great option.

 

2. Inbound Digital Marketing Courses Plus Official Certification

digital marketing resources

HubSpot Academy offers incredibly comprehensive digital marketing courses.  Hubspot is known as the masters of B2B Marketing.  This online database of carefully made custom digital marketing course is the end all be all of inbound marketing training.  The best part about hubspot is all the training is free, you would be crazy not to utilize this resource. Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their résumé or LinkedIn profile 

*Warning* Warning* 

Imagine trying take a drink from a fire hose.  It's possible but you will be completely overwhelmed.  Thats a lot like hubspot academy.   Many people begin training in hubspot and realize marketing is an insanely powerful tool and end up with a serious respect for the time and effort marketing demands.  So hubspot has agency partners that are experts in everything digital marketing, inbound, hubspot and more.  We have decided to become a hubspot agency partner for just this reason.

 

Download our free "How to create buyer  persona's for your business" eBook

 

3. Social Media Quickstarter Digital Marketing Course

digital marketing resources

Constant Contact's Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for marketers just starting off, with  how-to guides, combined with practical examples of the lessons at hand and in action.

4. Digital Mic Drop

digital marketing resources

This team is all about sharing marketing advice and inspiration.  They have discussions about things like inspiring marketing campaigns and they share marketing knowledge suitable for both aspiring marketers and seasoned marketers, marketing managers, growth hackers, copywriters and any other funky marketing job title you can think of.  Compared to others on this list they are very small, dont be fooled though they pack marketing punch!  

5. Alison Free Diploma in E-Business

digital marketing resources

You can get your diploma in E-Business and build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more. This resource was created by Mike Feerick, Alison and was founded in 2007.  It is the first MOOC (massive online open course) and has become a pillar of knowledge. 

6. Udemy

digital marketing resources

This one is terribly obvious and is just a great resource in general.  Want to learn more about marketing, coding, volleyball, and even classes on learning. A great resource that only cost a few buck (dont let them fool you with intial price tag, easily find a 90% off code). Check out the highest rated digital marketing course on Udemy

 

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