Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. The most successful business owners have an excellent grasp of marketing fundamentals. This makes sense because they should be able to provide knowledgeable oversight of digital marketing campaigns.
Whether you're an experienced business owner trying to freshen up your digital marketing, or if you're an entrepreneur just starting out on your digital marketing journey, here are 6 digital marketing resources that will help you along your marketing journey.
With over 90% of online searches happening on Google, going straight to source of the action is obviously a good place to start. For example, why not work on a Google Ads certification? There is an entire marketing world that revolves around Google Ads. While Google Ads might be just a small piece of the digital marketing puzzle, if you're looking for a free, online digital marketing course with a competitive angle and a real-world experience element, this is a great option.
2. Inbound Digital Marketing Courses (Plus Official Certification)
HubSpot Academy offers incredibly comprehensive digital marketing courses. Known as the original masters of B2B marketing, HubSpot's online database of carefully-made, custom digital marketing courses is the end-all-be-all of inbound marketing training. The best part about HubSpot is that the training is free. You would be crazy not to utilize this resource! Participants will learn the basics of inbound marketing, SEO, landing page creation, blogging, conversion optimization, lead nurturing, and email marketing. Most importantly, the courses show you how all of the moving parts work together. To create a cohesive and more effective inbound marketing strategy, you must understand the big picture. After the certification exam, graduates receive a badge to put on their resume or LinkedIn profile.
Many people begin their HubSpot training and quickly realize just how powerful a tool digital marketing can be for their business. They end up with a serious respect for the time and effort that marketing demands. But it's also easy to get overwhelmed by the amount of information in these courses. That's why HubSpot also has agency partners that are experts in everything related to digital marketing. We have decided to become a HubSpot Agency Partner for just this reason.
3. Social Media Quickstarter Digital Marketing Course
Constant Contact's Social Media Quickstarter emphasizes opportunities for integrating email with social media marketing, helping you maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The the well-organized course structure, combined with simple how-to guides and tons of practical examples, make this a perfect resource for marketers just starting out.
4. Digital Mic Drop
The Digital Mic Drop team is dedicated to sharing their advice and knowledge on all types of marketing campaigns to inspire all types of marketers. Digital Mic Drop is suitable for aspiring marketers, seasoned marketers, marketing managers, growth hackers, copywriters and any other funky marketing job title you can think of. Compared to other resources on this list, these guys are relatively small... but don't be fooled. They pack marketing punch!
5. Alison Free Diploma in E-Business
You can get your diploma in E-Business and build skills in search optimization, Google Analytics, Google Ads, campaign tracking and integration, revenue metrics analysis, digital measurement, and more. Alison was founded in 2007 by Mike Feerick as one of the first MOOCs (massive online open courses) and it has become a pillar of knowledge in the marketing industry.
Udemy is just a great resource in general. Want to learn more about marketing? Coding? How about volleyball? They even have classes about how to learn! A great resource that only cost a few bucks. (Don't let them fool you with initial price tag. You can easily find a discount code online, and they frequently offer course discounts of up to 90% for limited periods of time.) Check out the highest rated digital marketing course on Udemy.
Sparkinator is a B2B digital inbound marketing agency dedicated to helping entrepreneurs and businesses leverage their marketing dollars. Schedule a free strategy session with one of our experts today to find out how we can help you!