Alex Chapman

Alex Chapman

Graduated with a Marketing and Business Administration degree from Northern Illinois in 2013 before I moved to the sunshine state. From before I can remember I have had a passion for marketing, sales, growing small businesses, and helping others succeed. Now I am hungry as ever and passionately apply systems for web marketing technologies to solve business challenges. I became a Hubspot expert for that very reason! Now I help businesses successfully. If you want to catch me on the personal side you find me endurance training or binge watching Netflix (there is no in between).

What Does Google Know About ...

Posted by Alex Chapman
It's a bit creepy how much Google knows about us. Google harvests your information to improve the customer experience. It is your job to understand just how much they know about ...

Foreclosure Defense Attorney ...

Posted by Alex Chapman
Foreclosure defense attorney marketing is easy.  You can go to market by getting a giant billboard, a late night TV commercial, and/or promising false realities and using scare ...

The #1 Top Periscope

Posted by Alex Chapman
UPDATE: Periscope was bought by Twitter.   At this time (1/1/19) Periscope is still a promising platform but seems to be in a state of change. Periscope Is a live broadcasting ...

The Number 1 Attorney SEO Tip

Posted by Alex Chapman
Attorneys at some point – sooner rather than later – you will need to put time and effort towards search engine optimization (SEO). As big a pain in the butt as it sounds, the ...

Are guest blogs spamming you? ...

Posted by Alex Chapman
Spam blogs have been increasing in number and frequency since marketers discovered the importance of SEO.  Google still puts a very high value on these all important backlinks. 

The # 1 best tip for better ...

Posted by Alex Chapman
Assuming you had an unlimited budget. You could place your ad in every imaginal location. You had an unlimited # of ads (for example you have all the ad space on google, facebook, ...

When To build a SaaS Go To ...

Posted by Alex Chapman

5 Marketing Objective ...

Posted by Alex Chapman
Marketing objectives are business goals related to selling products and services that are SMART. Some good marketing objectives examples are the following:

The 3 Steps of a B2B Go To ...

Posted by Alex Chapman
So you have a kick ass new product you want to introduce to the marketplace, unfortunately hard part isnt over yet.  Obviously thats not the news you want to hear but it's true. ...

How to Create a Snowballing ...

Posted by Alex Chapman
B2B Brand Strategy:  B2B brand strategy is a long-term plan that clearly describes who you are as a company, differentiates you from competitors, and clarifies what you do - who ...

6 Digital Marketing Resources ...

Posted by Alex Chapman
It might be time to freshen up you digital marketing or maybe you are just starting fresh.  In either case here are some digital marketing resources that will get your feet wet ...

5 "Early Interaction" ...

Posted by Alex Chapman
  Unfortunately, there are many opportunities to make mistakes in a B2B sales process.  Many can be fatal.  Here are 5 potential mistakes that can determine how well your first ...

2019 Marketing Conferences ...

Posted by Alex Chapman
  2019 is here (gulp).  Here are some conferences you can look forward to this year.  They are a great way to take a deep dive into a particular marketing subject you want to ...

Want to Grow Your Business in ...

Posted by Alex Chapman
You want your business to grow in 2018, you’ll need clearly defined marketing goals. Lets follow goal-setting principles that are SMART: Specific, Measurable, Attainable, ...

MQLs Defined and How to Avoid ...

Posted by Alex Chapman
An MQL is a lead more likely to become a customer compared to other leads based on intel gathered from marketing.  Marketing Qualified Leads have carefully selected traits by the ...

The 4 Essentials to Your B2B ...

Posted by Alex Chapman
Numbers Don't Lie According to thegood.com 94% of B2B buyers research online before they make a purchase decision. So you need to have a website that makes a great impression.  As ...

7 B2B Prospecting Steps Your ...

Posted by Alex Chapman
B2B Prospecting is the process of manually looking for new sales leads.  Just like a miner prospects for gold, a company needs to work their B2B network to find quality leads. ...

The Reason Marketing should ...

Posted by Alex Chapman
Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. HubSpot asked them about their most pressing priorities, the challenges they face, and the ...

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