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Alex Chapman

Alex Chapman

Graduated with a Marketing and Business Administration degree from Northern Illinois in 2013 before I moved to the sunshine state. From before I can remember I have had a passion for marketing, sales, growing small businesses, and helping others succeed. Now I am hungry as ever and passionately apply systems for web marketing technologies to solve business challenges. I became a Hubspot expert for that very reason! Now I help businesses successfully. If you want to catch me on the personal side you find me endurance training or binge watching Netflix (there is no in between).

What Does Google Know About ...

Posted by Alex Chapman
It's a bit creepy how much Google knows about us. Google harvests your information to improve the customer experience. It is your job to understand just how much they know about ...

Tips for Successful ...

Posted by Alex Chapman
Foreclosure defense attorney marketing is easy. You do your marketing by getting a giant billboard, a late night TV commercial, promising false realities and using scare tactics! ...

The Number 1 Attorney SEO Tip

Posted by Alex Chapman

Are Guest Blogs Spamming You? ...

Posted by Alex Chapman
Spam blogs have been increasing in number and frequency since marketers discovered the importance of search engine optimization (SEO). Google still puts a very high value on these ...

The #1 Tip for Getting Better ...

Posted by Alex Chapman

When to Build a SaaS ...

Posted by Alex Chapman

5 Marketing Objectives ...

Posted by Alex Chapman
Marketing objectives are business goals related to selling products and services and they apply to both B2B and B2C organizations. While the specific purpose of your marketing ...

The 3 Steps of a B2B ...

Posted by Alex Chapman
So you have a kickass new product you want to introduce to the marketplace. Unfortunately, the hardest part is yet to come. Obviously, that's not the news you want to hear, but ...

How to Create a Snowballing ...

Posted by Alex Chapman
A B2B brand strategy is a long-term plan that clearly differentiates you from competitors by describing who you are as a company, what you do, who your customers are, where you’re ...

6 Digital Marketing Resources ...

Posted by Alex Chapman
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. The most successful business owners have an excellent grasp of ...

5 "Early Interaction" ...

Posted by Alex Chapman
Unfortunately, there are plenty of opportunities to make mistakes in the B2B sales process. Many of these mistakes can be fatal. Everyone wants to get those first contacts off to ...

Digital Marketing Conferences ...

Posted by Alex Chapman

Want to Grow Your Business? ...

Posted by Alex Chapman
If you want your business to grow, you’ll need clearly defined marketing goals. One of the best goal-setting principles to follow is setting goals that are SMART: Specific, ...

MQLs Defined and How to Avoid ...

Posted by Alex Chapman
An MQL is a lead more likely to become a customer compared to other leads based on intel gathered from marketing. Marketing Qualified Leads have carefully selected traits by the ...

The 4 Essentials to Your B2B ...

Posted by Alex Chapman
Numbers Don't Lie According to thegood.com 94% of B2B buyers research online before they make a purchase decision. So you need to have a website that makes a great impression. As ...

7 B2B Prospecting Steps Your ...

Posted by Alex Chapman
B2B Prospecting is the process of manually looking for new sales leads. Just like a miner prospects for gold, a company needs to work their B2B network to find quality leads. ...

The Reason Marketing should ...

Posted by Alex Chapman
Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. HubSpot asked them about their most pressing priorities, the challenges they face, and the ...

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