Sparkinator Marketing Blog

Alex Chapman

Alex Chapman
Graduated with a Marketing and Business Administration degree from Northern Illinois in 2013 before I moved to the sunshine state. From before I can remember I have had a passion for marketing, sales, growing small businesses, and helping others succeed. Now I am hungry as ever and passionately apply systems for web marketing technologies to solve business challenges. I became a Hubspot expert for that very reason! Now I help businesses successfully. If you want to catch me on the personal side you find me endurance training or binge watching Netflix (there is no in between).

Recent Posts

What Does Google Know About You?

Posted by Alex Chapman on Aug 13, 2018 12:09:12 PM


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Foreclosure Defense Attorney Marketing

Posted by Alex Chapman on Mar 16, 2018 10:20:00 AM

Foreclosure defense attorney marketing is easy.  You can go to market by getting a giant billboard, a late night TV commercial, and/or promising false realities and using scare tactics! 


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The #1 Top Periscope

Posted by Alex Chapman on Feb 26, 2018 9:38:00 AM

Periscope Is a live broadcasting platform for people all around the world.  The app is tons of fun and also provides to be useful for learning new things. Periscope started march 2015, which in the grand scheme of things is brand new.  Since inception they were bought by twitter for 100 million dollars.  

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The Number 1 Attorney SEO Tip

Posted by Alex Chapman on Feb 20, 2018 10:06:22 AM

Attorneys at some point – sooner rather than later – you will need to put time and effort towards search engine optimization (SEO). As big a pain in the butt as it sounds, the right approach will shoot you to the top search results.  

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Are guest blogs spamming you? Should you stop accepting them?

Posted by Alex Chapman on Feb 20, 2018 9:39:30 AM

Spam blogs have been increasing in number and frequency since marketers discovered the importance of SEO.  Google still puts a very high value on these all important backlinks. 

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The # 1 best tip for better advertising leads

Posted by Alex Chapman on Feb 12, 2018 10:17:00 AM

Assuming you had an unlimited budget at no cost to you and you could just hammer out unlimited # of ads (for example you have all the ad space on google, facebook, and all the commercials on tv, even the super bowl ads), would you do it? Unless your selling coca cola probably not. Your advertising leads would be useless.

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When To build a SaaS Go To Market Strategy For Sales and Marketing

Posted by Alex Chapman on Jan 29, 2018 9:02:18 PM
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5 Marketing Objective Examples and How to Set Your Own

Posted by Alex Chapman on Jan 26, 2018 11:29:31 AM

Marketing objectives are business goals related to selling products and services that are SMART.

Some good marketing objectives examples are the following:

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The 3 Steps of a B2B Go To Market Strategy

Posted by Alex Chapman on Jan 14, 2018 11:25:02 PM

So you have a kick ass new product you want to introduce to the marketplace, unfortunately hard part isnt over yet.  Obviously thats not the news you want to hear but it's true. Luckily it dosent have to be so hard. Here we will briefly discuss bringing a new product to the market and hopefully with a bang! A B2B go to market strategy is actually a pretty simple formula but is really easy to get lost along the way. Even the best marketers sometimes make it complex, and then spend precious market time trying to get it back to the time tried process in hopes of getting real traction. Simply put we are not going to reinvent the wheel.  We are going to be straight forward and honest with potential clients because your expertise is what will win them over. Repeat to yourself "stick to the formula" and you will do great. 

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How to Create a Snowballing B2B Brand Strategy

Posted by Alex Chapman on Jan 3, 2018 11:30:11 AM
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