What should a lawyer blog about? Let's qualify this question by narrowing the purpose of your blog posts to be: attracting more clients to your firm. Of course, any blog post that brings traffic to your website has some potential to do this--but context and relevancy are key here. The more relevant your topics, the greater the chance you will attract the right kind of traffic. The kind of traffic that clicks through to other pages on your website after reading your blog. The kind of traffic that includes individuals "feeling connected" to your content to the point of reaching out and taking some action to connect further. The kind of traffic that includes lead conversions.
The B2B internet marketing agency is a specialty marketing agency dedicated to online business-to-business marketing activities that one business (i.e. vendor or supplier) targets and directs to other businesses (i.e. potential business purchaser of the supplier company's products or services). The specialty has a drill-down that looks like this: marketing services> B2B> internet specialty. But why is this level of specialization supported by marketers? Don't all marketing agencies work on the internet? What value does this type of specialty bring?
Tags: b2b roi
According to GlassDoor the average Marketing Manager earns an annual base pay of $80,673. This is no surprise to many. But this level of marketing investment may come as a complete shock to others. How do they build their marketing without busting their budget?
Many websites are visually pleasing, even beautiful. They are the beautiful online version of the beautiful old brochure. But great B2B web marketing not only looks great, it also goes to work for you everyday. These websites look--and act--more like your company's ideal salesperson. Today's websites, outfitted with several functional accouterments, can do much of what he or she can do. Only, websites are working for little cost and no commissions. They are the hardest working employee! They working 24/7 and 365 days per year.
The pain of change must become less than the pain of remaining the same for meaningful change to occur. Many wise philosophers and business gurus have generally agreed on this principle. But what does this look like exactly in a B2B sales environment? How do we use this principle to our advantage rather than see it as a roadblock? And is this principle even relevant to B2B sales?
Tags: b2b sales
Only 1 in 10 professional marketers describe their lead generation efforts are "highly efficient and effective." For most business owners, that's simply not good enough.
Ready to hit the “GO” button on your campaign? Before you dive in, make sure you’ve dotted all your I’s and crossed all your T’s. Here’s a checklist to make sure you’ve covered all your bases. Just click the checklist image to get our FREE CHECKLIST!
Receiving beautiful charts and graphs full of meaningless and obscure digital metrics? Learn the six marketing metrics CEOs actually care about. Digitally generated metrics produce a seemingly endless array of artfully displayed dashboards, charts and colorful graphs. Yet this may only prove that computers can count and beautifully display more data faster than any team of humans ever could. And we already knew that. What do CEOs actually care about measuring in a marketing program? Ultimately only one thing matters: ROI. But how does one go about calculating the ROI of marketing time, cost and effort?