According to GlassDoor, the average Marketing Manager earns an average annual base pay of $65,834. While this is no surprise to many, this level of marketing investment may come as a complete shock to others. How do you build your marketing without busting your budget?
Hiring their first Marketing Manager is a big decision to smaller or newer firms. Accompanying such a decision is the recognition that hiring a Marketing Manager is just the beginning of the investment. Most managers will soon enough make the case for a support team. In marketing, a one-person shop will rarely contain all the necessary skill sets. Skills range from writing content to graphic design to coding websites, and a dozen other technical specialties. A Marketing Manager will also need to have the tools and resources to be effective. All of this costs money.