Want to Grow Your Business in 2018? Set B2B SMART Marketing Goals

Posted by Alex Chapman

You want your business to grow in 2018, you’ll need clearly defined marketing goals. Lets follow goal-setting principles that are SMART: Specific, Measurable, Attainable, Realistic, Timely. When you follow the SMART methodology, you’re much more likely to see your business grow and have your team stay in sync. Before you dive into B2B SMART Marketing Goals it is probably a good idea to make sure you have a firm understanding of B2B Marketing

SMART Marketing Goals


  • Specific: Ideas like “more” and “an increase” are too vague. Use specific figures and deadlines.
  • Measurable: There’s no point in making goals if you can’t track them. You’ll never know if you’re getting anywhere! Start using measuring tools.
  • Attainable: Your business needs to be challenged, but don’t waste time developing goals that are out of reach. It may be possible to grow your business in the first month by 1.5 percent—it’s unlikely you can reach 15 percent. Don’t throw out numbers that will frustrate you and your co-workers. Lean on past metrics to understand what your business is capable of in a particular time frame. If you haven’t been tracking metrics, look to build your business in small increments and adjust your goals as necessary.
  • Relevant and Realistic: If, for example, the number of products you sell monthly never increases, don’t make goals to amp up production. At this point, you need to have realistic goals, perhaps concerning how you can distribute product to new outlets. Then, later on, you can increase the production quantity.
  • Time-Bound: Deadlines help you and your organization stay on track so you can achieve goals in a timely manner.


Now, it’s time for goal development! According to inbound marketer Gretchen Bulan (Modgility), “Forming the right team to get the job done is also very important. Do your team members have the time, skills and motivation to be active contributors, from start to finish? Note that these B2B SMART Marketing Goals don’t address responsibility for tasks, so be sure the individuals on your team are assigned ownership of tasks that help to meet the stated goals.”


Get The SMART Marketing Goals Template


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