Foreclosure defense attorney marketing is easy. You can go to market by getting a giant billboard, a late night TV commercial, and/or promising false realities and using scare tactics!
NO DON'T BE THAT PERSON! We have all seen the absolute clown show that some attorneys put on.
Don't be that lawyer. You don't want to be that attorney, I don't want you to be that attorney, your clients don't want that either. So what do you do? Put some best practices in place. For example turn away business that you know is a lost cause... turning these people away is doing them a favor but also builds trust and they are more likely to refer business. These non-clients will appreciate your honesty, albeit harsh truth "tough love", and realize you have their best interest in mind rather then feeling like they have been scammed. These "tough love" talks can usually be discovered in the first hour of work and in that case should ideally be done in person if possible. This message should come directly from the foreclosure attorney in a stern, educational, and understanding manner. Foreclosure defense attorney marketing after the "tough love" discussion is repeatable, luckily. You can develop an automated educational resource that is simple and in layman terms discussing a DIL, Foreclosure, Short Sales, Loan Modifications and other options.
Furthermore another best practice is to educate your clients. The reason why you should educate is because perception is reality. Growing your firm is heavily based on referrals. So if you provide excellent service and the client doesn't understand all that you have done for them, you have failed! So continue to provide your excellent service but be sure to help the client understand what you are doing. Educating a client (or the previously mentioned non-client) is amazingly valuable. The catch, and you have already experienced this... Man is it hard to educate a client, let alone if they even want to learn about their limited options.
Thats why we suggest writing blogs. Yes, blogs. I know you are rolling your eyes but hear me out. Blogs have two purposes. 1 attract new clients. 2 educate current clients. The thing about most attorneys is they "educate" their clients wrong. I can say this because I am not an attorney but we need it dumbed down. The key here is to explain these complex situations in laymen terms (aim for 5th grade level). Since I know keeping things so basic is actually more difficult, I recommend spending the time to simplify it once and write it down (check out Sparkinator.com, Shameless self plug). Once its written down you can use it as a script for you, send it to the client, and generate new clients from that blog! Three birds, one stone. Blogs never expire either. Finally, as a non-lawyer having something simplified to a 5th grade level and being able to re-read that advice is essential. Even a 5th grade level blog in a foreclosure situation it might take me a few read troughs to mentally and emotionally grasp my situation. Here are some ideas a lawyer should blog about.
Wrap all this education up in a bow and make it user friendly! Just pay a little money to make it look friendly, inviting, and extra helpful. Here's why it is ok to spend a little more on the "bow:" you can use this content forever! It is also the face of the company just as much as you are. Now go out and use this process to generate more referrals!