Attorneys at some point – sooner rather than later – you will need to put time and effort towards search engine optimization (SEO). As big a pain in the butt as it sounds, the right approach will shoot you to the top search results.
The right SEO strategy will help your website generate web traffic. As a result you will convert more into paying clients. The bad news is many of your competitors are throwing tons of money to generate traffic. Luckily throwing money isnt the answer. Your SEO strategy can not be just handing google piles and piles of money.
You wouldn't throw a dart in any direction, you would look for the target, and then narrow in on the bullseye. If you miss at least you will land near the bullseye.
As an attorney, there’s no denying that you have many tasks on your plate. Bringing in new clients is essential. Generating the right keywords to have the best Attorney SEO is the bullseye. Even more so long tail keywords. “A long-tail keyword is a keyword phrase that contains at least three words. Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic keyword terms.” - Hubspot. Depending on your firms positioning you will want to focus on both the best keyword and more specific long keywords.
Lets take, for example, an attorney in Tampa that wants to optimize for:
- Tampa Legal
- Real Estate Attorney
Its as important to target even more niche demographics. The more targeted the keyword typically the more qualified the website visitor is too. Even more exciting is long-tail keywords are easier to rank for, due to less competition. So you might want to also optimize for:
- Tampa, Fl Legal Foreclosure
- Best Real Estate Attorney Tampa, Fl
The number 1 tip to generate more SEO traffic for you law firm: Target long-tail keywords. It's easier to rank for and the traffic is more qualified for your services. To start, just find a few 3-10 word combinations that are extremely relevant to your practice. Then create content around the long-tail keyword. Read more on setting marketing objectives to be sure your using your time effectively.