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SEO vs Google Ads: Which ...

Posted by Zach Chapman
Digital marketing can seem like a virtual free-for-all with all of the competition you need to cut through just to get your content seen and your brand recognized. Should you ...

5 Brilliant Ways to Improve ...

Posted by Zach Chapman
Did someone tell you along the way that it’s super easy to improve the click-through rate (CTR) of your Google Ads? It does take a little thinking, and nobody wants to think too ...

Everything You Need to Know ...

Posted by Zach Chapman
There's no doubt about it; there's an endless amount of information you need to learn to run a successful digital marketing business. No matter how much research you do, there's ...

How to Use Negative Keywords ...

Posted by Zach Chapman
Choosing the right keywords to target is an important aspect of launching a successful pay-per-click (PPC) campaign in Google Ads. Targeting the right searches means the right ...

Optimize Any Ad Campaign With ...

Posted by Zach Chapman
Whether you’re a seasoned bidder or a new advertiser, Google Ads bidding strategies can be a roller coaster of emotions. If you want to know all there is to know about optimizing ...

Determine Your Google Ads ...

Posted by Zach Chapman
Using Google Ads is a great way to send more traffic (the good kind!) and profit to your website or blog. The Google Ads process relies on bid strategies that allow business ...

What Are Impressions on ...

Posted by Zach Chapman
In the world of online marketing, ads on search engine sites and web pages are the meat to the potatoes of selling your product or service. However, running an ad campaign can be ...

7 Google Ads Campaign Types ...

Posted by Zach Chapman
Your website is beautifully designed, packed with informative content, and stands out from the competition. Unfortunately, that might not be enough to draw the traffic you need ...

Setting Up Your Google Ads ...

Posted by Zach Chapman
Setting your Google Ads campaign structure isn't as complicated as it sounds. You start by picking a campaign type that works with your business's goals. Then you outline settings ...

Here's the Secret to Boosting ...

Posted by Zach Chapman
Trying to rank in Google Ads, among hundreds of thousands of other SEO (search engine optimization) competitors can make you want to rip your hair out. Boosting your Google Ads ...

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